100vegans.org
the arithmetic of a kinder world

Hello, vegan world.

About 1 in 100 people is vegan. If every vegan helped just one person go vegan a year, the number would double every year — and the whole world would be vegan before the decade is out. Don't take our word for it: drag the sliders and do the math.

one honest conversation, one great meal, one friend at a time
how easy it is to stay vegan — better food and better company move this to 0
count yourself in — the math below starts with all of you

Uses the same “inspires” and “recidivism” settings as the Do the math tab — go tune them there.

Animals-spared figure assumes a vegan spares roughly 200 animals per year — a commonly used, deliberately rough estimate. The point isn’t the third digit; it’s the direction.

US decamillionaire households

≈ 2,100,000

American households with a net worth of $10 million or more — about 1.6% of all US households.

…of whom vegan, at 1%

≈ 21,000

Vegan decamillionaire households, in the United States alone.

2,100,000 × 1% = 21,000

People known to give $250k+/yr to farmed animals

< 100

Worldwide. Farmed animal advocacy receives a sliver of a sliver of philanthropy.

The untapped bench

≈ 200×

If only the vegan decamillionaires gave at that level, the funder pool would be two hundred times deeper.

21,000 ÷ <100 ≈ 200×

The bottleneck isn’t wealth — it’s the ask. Farmed animals get help from fewer than a hundred major donors while tens of thousands of wealthy people already share the values. Finding even a handful of them changes everything. That’s the 100 Vegans idea.

Twenty years ago

You could barely find soy milk in a grocery store. Most people had never heard the word “vegan” — or weren’t sure how to pronounce it.

Today

Plant milks fill a whole supermarket aisle and sit in nearly every café. “Vegan” is on menus, labels, and billboards. Every fast-food chain has tested a plant-based item.

What that proves

Food culture can move fast. 1% sounds small — but it’s the loudest 1% food culture has ever seen, and compounding is quiet right up until it isn’t.

1% → 2% → 4% → 8% → 16% → 32% → 64% → 100%

So much has changed already. The math on the first tab isn’t a fantasy — it’s a description of what one-good-conversation-a-year does when a million people are having it.